Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Oldsmobile shopping experience:

1. Compare - without doubt the biggest advantage that the Oldsmobile offers shoppers today is the ability to compare thousands of Oldsmobile at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about

3. Testimonials - don't know anybody that has bought a Oldsmobile? Wrong! If the Oldsmobile is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about Oldsmobile then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling Oldsmobile? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Oldsmobile and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your Oldsmobile wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your Oldsmobile then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the Oldsmobile site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about Oldsmobile, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your Oldsmobile, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

{{Infobox Defunct Company| company_name = Oldsmobile| company_logo = | fate = Phased out| foundation = 1897| location = [Lansing, Michigan, United States| key_people = [Ransom E. Olds, founder]
Mainstream vehicles| num_employees =| parent = General Motors-->

Oldsmobile was a brand name of automobile produced for most of its existence by General Motors. Founded by Ransom E. Olds in 1897, the company produced automobiles in the United States until 2004. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory. When it was phased out, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Daimler Motor Company and Peugeot.

History Early history ]Oldsmobiles were first manufactured by the Olds Motor Vehicle Company in Lansing, Michigan, a company founded by Ransom E. Olds in 1897. In 1901, the company produced 425 cars, making it the first high-volume automobile manufacturer of the day. Olds became the top selling car company in the United States for a few years. Ransom Olds left the company in financial difficulties and formed the REO Motor Car Company. The last Curved Dash Olds was made in 1907. General Motors Corporation purchased the company in 1908.

The 1901 to 1904 Oldsmobile Curved Dash was list of automotive superlatives, made from the first automotive assembly line, an invention that is often miscredited to Henry Ford and the Ford Motor Company. After Olds sold the company in 1899, it was renamed Olds Motor Works and moved to a new plant in Detroit. By March 1901, the company had a whole line of models ready for mass production. Unfortunately, a mistake by a worker caused the factory to catch fire, and it burned to the ground, with all of the prototypes destroyed. The only car that survived the fire was a Curved Dash prototype, which was wheeled out of the factory by two workers while escaping the fire. A new factory was built, and production of the Curved Dash commenced.

Officially, the cars were called "Olds automobiles," colloquially referred to as "Oldsmobiles." It was this moniker, as applied especially to the Curved Dash Olds, that was popularized in the lyrics and title of the 1905 hit song "In My Merry Oldsmobile." From then on, the company and its products were known as Oldsmobile. Some two decades later, it was apparently the reputation of the vehicles that spawned a revival of the song for another round of popularity, essentially "returning the favor."

The 1910 Oldsmobile Limited Touring was a high point for the company. Riding atop 42-inch wheels, and equipped with factory "white" tires, the Limited was the prestige model in Oldsmobile's two model lineup. The Limited retailed for US$4,600, an amount greater than the purchase of a new, no-frills three bedroom house. Buyers received goatskin upholstery, a 60 hp (45 kW) 707 in³ (11.6 L) straight-6 engine, Bosch Magneto starter, running boards and room for five. Options included a speedometer, clock, and a full glass windshield. A limousine version was priced at $5,800. While Oldsmobile only sold 725 Limiteds in its three years of production, the car is best remembered for winning a race against the famed 20th Century Limited train, an event immortalized in the painting "Setting the Pace" by William Hardner Foster.

1930s In the 1930s through the 1990s, Oldsmobile used a two digit model designation similar to that used by the European makes today. As originally implemented, the first digit signified the body size while the second represents the number of cylinders. Body sizes were 6, 7, 8, and 9, and 6- and 8-cylinder engines were offered. Thus, Oldsmobiles were named Oldsmobile 66 through Oldsmobile 98.

In 1937, Oldsmobile was a pioneer in introducing a four-speed semi-automatic transmission called the "Automatic Safety Transmission", although this accessory was actually built by Buick, which would offer it in its own cars in 1938. This transmission featured a conventional clutch pedal, which the driver pressed before selecting either "low" or "high" range. In "low", the car shifted between first and second gears. In "high", the car shifted between first, third and fourth gears.

1940s For the 1940 model, Oldsmobile was the first auto manufacturer to offer a fully automatic transmission, called the Hydramatic, which featured four forward speeds.

The last pre-war Oldsmobile rolled off the assembly line on February 5, 1942. During World War II, Oldsmobile produced numerous kinds of materiel for the war effort, including large-caliber guns and shells.

Production resumed on October 15, 1945 with a warmed-over 1942 model serving as the offering for 1946.

Oldsmobile once again was a pioneer when, for the 1949 model, they introduced their Oldsmobile V8 engine engine, which used an overhead valve V-8 design rather than the flathead engine "straight-8" design which prevailed at the time. This engine produced far more power than the engines that were popular during that era, and found favor with hot-rodders and stock car racers. The basic design, with few minor changes, endured until Oldsmobile discontinued V-8 production in 1990.

1950s

Oldsmobile entered the 1950s following a divisional image campaign centered on its 'Rocket' engines and its cars appearance followed suit. Oldsmobile's Rocket V8 engine was the leader in performance, generally considered the fastest cars on the market and by the mid 1950s their styling was among the first to offer a wide, "open maw" grille, suggestive of jet propulsion. Oldsmobile adopted a ringed-globe emblem to stress what marketers felt was its universal appeal. Throughout the 1950s, the make used twin jet pod-styled taillights as a nod to its "Rocket" theme. Oldsmobile was among the first of GM's divisions to receive a true hardtop in 1949, and it was also the among the first divisions (along with Buick and Cadillac) to receive a wraparound windshield, a trend that eventually all American makes would share at sometime between 1953 and 1964.

In the 1950s the nomenclature changed again, and trim levels also received names that were then mated with the model numbers. This resulted in the Oldsmobile 88 emerging as base Oldsmobile Dynamic 88 the better trimmed Oldsmobile Delta 88, and the highline Oldsmobile Super 88. Other full-size model names included the "Holiday" used on hardtops, and "Fiesta" used on its station wagons. When the 98 was retired in 1996, its length of service was the longest of any model name used on American cars.

GM styling as a whole lost its frontrunner status in 1957 when Chrysler introduced Virgil Exner's "Forward Look" designs. When compared side to side, Oldsmobile looked dated next to its price-point competitor DeSoto (automobile). Compounding the problem for Oldsmobile and Buick was a styling mistake which GM called the "Strato Roof". Both makes had models which contained the heavily framed rear window, but Detroit had been working with large curved backlights for almost a decade. Consumers disliked the roof and its blind spots, forcing GM to rush a redesign into production on some of its models.

Oldsmobile's only off year in the 1950s was 1958. The nation was beginning to feel the results of its first significant post war recession, and US automobile sales were down for the model year. Oldsmobile, Buick and Cadillac received a heavy handed makeover of the 1957 GM designs. The Oldsmobile that emerged in 1958 bore little resemblance to the design of its forerunners; instead the car emerged as a large, over-decorated "chromemobile".

Up front, all 1958 Oldsmobiles received one of GM's heavily styled front fascias and quad-headlights. Streaking back from the edge of the headlights, was a broad belt consisting of two strips on regular 88s, three strips on Super 88s, and three strips (top and bottom thin, inside thick on 98s) of chrome that ended in a point at mid-body. The bottom of the rear fender featured a thick stamping of a half tube that pointed forward, atop which was a chrome assembly of four horizontal chrome speed-lines that terminated into a vertical bar. The tail of the car featured massive vertical chrome taillight housings. Two chrome stars were fitted to the trunklid.

Ford styling consultant Alex Tremulis (designer of the 1948 Tucker Sedan) mocked the 1958 Oldsmobile by drawing cartoons of the car, and placing musical notes in the rear trim assembly. Another Detroit stylist employed by Ford bought a used 1958 Oldsmobile in the early 1960s, driving it daily to work. He detached and rearranged the OLDSMOBILE lettering above the grille to spell out SLOBMODEL as a reminder to himself and co-workers of what "bad" auto design meant to their business.

1960s In the 1960s Oldsmobile's position between Pontiac and Buick in GM's hierarchy began to dissolve. Notable achievements included the introduction of the first Turbocharger engine in 1962 (the Oldsmobile V8 engine#Turbo Jetfire), the first modern front-wheel drive car (the 1966 Oldsmobile Toronado), the Vista Cruiser station wagon (noted for its roof glass), and the upscale Oldsmobile 442 muscle car. Olds briefly used the names Oldsmobile Jetstar 88" (1963-1966) and Oldsmobile Delmont 88" (1967-1968) on its least expensive full size models in the 1960s.

Notable models for the 1960s:

Note: between 1963 and 1966, Oldsmobile named its least expensive full size model the Oldsmobile Jetstar 88 which the Jetstar I was not related to, and priced $500-$600 below the Jetstar I.

1970s-1980s

Oldsmobile sales soared in the 1970s and 1980s based on popular designs, positive reviews from critics and the perceived quality and reliability of the Rocket V8 engine, with the Oldsmobile Cutlass series becoming the North America's top selling car by 1976. By this time, Olds had displaced Pontiac and Plymouth as the #3 best selling brand in the U.S. behind Chevrolet and Ford. In the early 1980s, model-year production topped one million units on several occasions, something only Chevrolet and Ford had achieved.

The soaring popularity of Oldsmobile vehicles resulted in a major issue in the late 1970s. At that time, each General Motors division produced its own V-8 engines, and in 1977, Oldsmobile, Chevrolet, Pontiac and Buick each produced a unique 350 cubic inch displacement V-8. The popularity of Oldsmobile models caused demand to exceed production capacity for the Oldsmobile V-8, and as a result Oldsmobile quietly began equipping some full size Delta 88 models with the Chevrolet 350 engine. Although it was widely debated whether there was a difference in quality or performance between the two engines, there was no question that the engines were different from one other. Many customers were loyal Oldsmobile buyers who specifically wanted the Rocket V-8, and did not discover that their vehicle had the Chevrolet engine until they performed maintenance and discovered that purchased parts did not fit. This became a public relations nightmare for GM. Disclaimers stating that "Oldsmobiles are equipped with engines produced by various GM divisions" were tacked on to advertisements and sales literature. GM quickly stopped associating engines with particular divisions, and to this day all GM engines are produced by "GM Powertrain" (GMPT). Although the popularity of the Oldsmobile division vehicles prompted this change, declining sales of V-8 engines would have made this change inevitable as all but the Chevrolet version were eventually dropped.

Notable models:

1990s After the tremendous success of the early 1980s, things changed quickly for Oldsmobile, and by 1990 the brand had lost its place in the market, squeezed between the resurgent Pontiac and Buick divisions. Oldsmobile's signature cars gave way to rebadged models of other GM cars, and GM shifted the performance mantle to Chevrolet and Pontiac. GM continued to use Oldsmobile sporadically to showcase futuristic designs and as a "guinea pig" for testing new technology, with Oldsmobile offering the Oldsmobile Toronado, which included a visual instrument system with a calendar, datebook, and climate controls. Later, Oldsmobile introduced the Oldsmobile Aurora, which would be the inspiration for the design of its cars from the mid-1990s onward. By this time, GM had shifted Oldsmobile from their technology leader back to a brand that filled a traditional slot between Pontiac and Buick that in reality no longer existed. Oldsmobile also received a new logo based on the familiar "rocket" theme, but by 1997 all the familiar model names (Cutlass Supreme, 88, 98 and Toronado) were gone. New models were introduced with designs inspired by the Aurora.

Notable models, 1990–2004:

2000s and discontinuation Due to falling sales, General Motors announced in December 2000 they would phase out the Oldsmobile brand. The 2004 model year was to be Oldsmobile's last, with the last new Oldsmobile model being the GMT360-derived Bravada SUV introduced in 2002.

The phaseout was conducted on the following schedule:

The final 500 Aleros, Auroras, Bravadas and Intrigues produced received special emblems and markings which signified 'Final 500'. All were painted dark cherry red and came with special literature.

The final production day for Oldsmobile was April 29, 2004. The last car built was an Alero GL 4-door sedan, which was signed by all of the Olds assembly line workers. It is on display at the R.E. Olds Transportation Museum located in Lansing.

Oldsmobile is well remembered today as one of America's oldest marques, for its technological innovations and for its tremendous popularity and sales in the 1970s and 1980s.

Oldsmobile models

Oldsmobile in popular culture The Oldsmobile is notable for having inspired several popular songs:

Oldsmobile cars can also been seen in several popular movies:

featured in Fargo (film) during the famous freeway chase scene in The Matrix Reloaded.

Marketing themes Early on in their history, Olds enjoyed a healthy public relations boost from the 1905 hit song " In My Merry Oldsmobile". The well known song was updated in the fifties to sing about "The Rocket 88".

The strong public relations efforts by GM in the 1950s was epitomized in the Motorama auto show. The impact of that traveling show, was literally a "one company", auto-show extravaganza. Millions of Americans attended, in a spirit not unlike a "mini-World's Fair". Every GM division had a "Dream Car". Oldsmobile's dream/concept car was called "The Golden Rocket".

The Dr. Oldsmobile theme was one of Oldsmobile's most successful marketing campaign's in the early '70s, it involved fictional characters created to promote the wildly popular 442 muscle car. 'Dr. Oldsmobile' was a tall lean professor type who wore a white lab coat. His assistants included 'Elephant Engine Ernie' who represented the big block 455 Rocket engine. 'Shifty Sidney' was a character who could be seen swiftly shifting his hand using a Hurst shifter.'Wind Tunnel Waldo' had slicked back hair that appeared to be constantly wind blown. He represented Oldsmobile's wind tunnel testing, that produced some of the sleekest designs of the day. Another character included 'Hy Spy' who had his ear to the ground as he checked out the competition.

In the 1970s, the mid-size Oldsmobile Cutlass was the division's best-selling model, and for several years in the late 1970s and early 1980s, it was the best-selling car in America. But the sales of the Cutlass and other Oldsmobile models fell beginning in the 1990s. The brand was hurt by its image as old and stuffy, and this perception continued despite a public relations campaign in the late 1980s that proclaimed this was "not your father's Oldsmobile." Ironically, many fans of the brand say that the declining sales were in fact caused by the "this is not your father's Oldsmobile" campaign", as the largest market for Oldsmobiles was the population whose parents had in fact owned Oldsmobiles. In the '90s, General Motors hired a slew of marketers from outside the auto industry -- gurus of selling soap, toothpaste, disposable diapers and the like. But given the blunders behind Oldsmobile's failure, perhaps GM should have taken its marketing lessons from radio instead! WINTER, 2001, RESEARCH INSIGHTS

See also

Notes and references

Further reading

External links

{{Infobox Defunct Company| company_name = Oldsmobile| company_logo = | fate = Phased out| foundation = 1897| location = [Lansing, Michigan, United States| key_people = [Ransom E. Olds, founder]
Mainstream vehicles| num_employees =| parent = General Motors-->

Oldsmobile was a brand name of automobile produced for most of its existence by General Motors. Founded by Ransom E. Olds in 1897, the company produced automobiles in the United States until 2004. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory. When it was phased out, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Daimler Motor Company and Peugeot.

History Early history ]Oldsmobiles were first manufactured by the Olds Motor Vehicle Company in Lansing, Michigan, a company founded by Ransom E. Olds in 1897. In 1901, the company produced 425 cars, making it the first high-volume automobile manufacturer of the day. Olds became the top selling car company in the United States for a few years. Ransom Olds left the company in financial difficulties and formed the REO Motor Car Company. The last Curved Dash Olds was made in 1907. General Motors Corporation purchased the company in 1908.

The 1901 to 1904 Oldsmobile Curved Dash was list of automotive superlatives, made from the first automotive assembly line, an invention that is often miscredited to Henry Ford and the Ford Motor Company. After Olds sold the company in 1899, it was renamed Olds Motor Works and moved to a new plant in Detroit. By March 1901, the company had a whole line of models ready for mass production. Unfortunately, a mistake by a worker caused the factory to catch fire, and it burned to the ground, with all of the prototypes destroyed. The only car that survived the fire was a Curved Dash prototype, which was wheeled out of the factory by two workers while escaping the fire. A new factory was built, and production of the Curved Dash commenced.

Officially, the cars were called "Olds automobiles," colloquially referred to as "Oldsmobiles." It was this moniker, as applied especially to the Curved Dash Olds, that was popularized in the lyrics and title of the 1905 hit song "In My Merry Oldsmobile." From then on, the company and its products were known as Oldsmobile. Some two decades later, it was apparently the reputation of the vehicles that spawned a revival of the song for another round of popularity, essentially "returning the favor."

The 1910 Oldsmobile Limited Touring was a high point for the company. Riding atop 42-inch wheels, and equipped with factory "white" tires, the Limited was the prestige model in Oldsmobile's two model lineup. The Limited retailed for US$4,600, an amount greater than the purchase of a new, no-frills three bedroom house. Buyers received goatskin upholstery, a 60 hp (45 kW) 707 in³ (11.6 L) straight-6 engine, Bosch Magneto starter, running boards and room for five. Options included a speedometer, clock, and a full glass windshield. A limousine version was priced at $5,800. While Oldsmobile only sold 725 Limiteds in its three years of production, the car is best remembered for winning a race against the famed 20th Century Limited train, an event immortalized in the painting "Setting the Pace" by William Hardner Foster.

1930s In the 1930s through the 1990s, Oldsmobile used a two digit model designation similar to that used by the European makes today. As originally implemented, the first digit signified the body size while the second represents the number of cylinders. Body sizes were 6, 7, 8, and 9, and 6- and 8-cylinder engines were offered. Thus, Oldsmobiles were named Oldsmobile 66 through Oldsmobile 98.

In 1937, Oldsmobile was a pioneer in introducing a four-speed semi-automatic transmission called the "Automatic Safety Transmission", although this accessory was actually built by Buick, which would offer it in its own cars in 1938. This transmission featured a conventional clutch pedal, which the driver pressed before selecting either "low" or "high" range. In "low", the car shifted between first and second gears. In "high", the car shifted between first, third and fourth gears.

1940s For the 1940 model, Oldsmobile was the first auto manufacturer to offer a fully automatic transmission, called the Hydramatic, which featured four forward speeds.

The last pre-war Oldsmobile rolled off the assembly line on February 5, 1942. During World War II, Oldsmobile produced numerous kinds of materiel for the war effort, including large-caliber guns and shells.

Production resumed on October 15, 1945 with a warmed-over 1942 model serving as the offering for 1946.

Oldsmobile once again was a pioneer when, for the 1949 model, they introduced their Oldsmobile V8 engine engine, which used an overhead valve V-8 design rather than the flathead engine "straight-8" design which prevailed at the time. This engine produced far more power than the engines that were popular during that era, and found favor with hot-rodders and stock car racers. The basic design, with few minor changes, endured until Oldsmobile discontinued V-8 production in 1990.

1950s

Oldsmobile entered the 1950s following a divisional image campaign centered on its 'Rocket' engines and its cars appearance followed suit. Oldsmobile's Rocket V8 engine was the leader in performance, generally considered the fastest cars on the market and by the mid 1950s their styling was among the first to offer a wide, "open maw" grille, suggestive of jet propulsion. Oldsmobile adopted a ringed-globe emblem to stress what marketers felt was its universal appeal. Throughout the 1950s, the make used twin jet pod-styled taillights as a nod to its "Rocket" theme. Oldsmobile was among the first of GM's divisions to receive a true hardtop in 1949, and it was also the among the first divisions (along with Buick and Cadillac) to receive a wraparound windshield, a trend that eventually all American makes would share at sometime between 1953 and 1964.

In the 1950s the nomenclature changed again, and trim levels also received names that were then mated with the model numbers. This resulted in the Oldsmobile 88 emerging as base Oldsmobile Dynamic 88 the better trimmed Oldsmobile Delta 88, and the highline Oldsmobile Super 88. Other full-size model names included the "Holiday" used on hardtops, and "Fiesta" used on its station wagons. When the 98 was retired in 1996, its length of service was the longest of any model name used on American cars.

GM styling as a whole lost its frontrunner status in 1957 when Chrysler introduced Virgil Exner's "Forward Look" designs. When compared side to side, Oldsmobile looked dated next to its price-point competitor DeSoto (automobile). Compounding the problem for Oldsmobile and Buick was a styling mistake which GM called the "Strato Roof". Both makes had models which contained the heavily framed rear window, but Detroit had been working with large curved backlights for almost a decade. Consumers disliked the roof and its blind spots, forcing GM to rush a redesign into production on some of its models.

Oldsmobile's only off year in the 1950s was 1958. The nation was beginning to feel the results of its first significant post war recession, and US automobile sales were down for the model year. Oldsmobile, Buick and Cadillac received a heavy handed makeover of the 1957 GM designs. The Oldsmobile that emerged in 1958 bore little resemblance to the design of its forerunners; instead the car emerged as a large, over-decorated "chromemobile".

Up front, all 1958 Oldsmobiles received one of GM's heavily styled front fascias and quad-headlights. Streaking back from the edge of the headlights, was a broad belt consisting of two strips on regular 88s, three strips on Super 88s, and three strips (top and bottom thin, inside thick on 98s) of chrome that ended in a point at mid-body. The bottom of the rear fender featured a thick stamping of a half tube that pointed forward, atop which was a chrome assembly of four horizontal chrome speed-lines that terminated into a vertical bar. The tail of the car featured massive vertical chrome taillight housings. Two chrome stars were fitted to the trunklid.

Ford styling consultant Alex Tremulis (designer of the 1948 Tucker Sedan) mocked the 1958 Oldsmobile by drawing cartoons of the car, and placing musical notes in the rear trim assembly. Another Detroit stylist employed by Ford bought a used 1958 Oldsmobile in the early 1960s, driving it daily to work. He detached and rearranged the OLDSMOBILE lettering above the grille to spell out SLOBMODEL as a reminder to himself and co-workers of what "bad" auto design meant to their business.

1960s In the 1960s Oldsmobile's position between Pontiac and Buick in GM's hierarchy began to dissolve. Notable achievements included the introduction of the first Turbocharger engine in 1962 (the Oldsmobile V8 engine#Turbo Jetfire), the first modern front-wheel drive car (the 1966 Oldsmobile Toronado), the Vista Cruiser station wagon (noted for its roof glass), and the upscale Oldsmobile 442 muscle car. Olds briefly used the names Oldsmobile Jetstar 88" (1963-1966) and Oldsmobile Delmont 88" (1967-1968) on its least expensive full size models in the 1960s.

Notable models for the 1960s:

Note: between 1963 and 1966, Oldsmobile named its least expensive full size model the Oldsmobile Jetstar 88 which the Jetstar I was not related to, and priced $500-$600 below the Jetstar I.

1970s-1980s

Oldsmobile sales soared in the 1970s and 1980s based on popular designs, positive reviews from critics and the perceived quality and reliability of the Rocket V8 engine, with the Oldsmobile Cutlass series becoming the North America's top selling car by 1976. By this time, Olds had displaced Pontiac and Plymouth as the #3 best selling brand in the U.S. behind Chevrolet and Ford. In the early 1980s, model-year production topped one million units on several occasions, something only Chevrolet and Ford had achieved.

The soaring popularity of Oldsmobile vehicles resulted in a major issue in the late 1970s. At that time, each General Motors division produced its own V-8 engines, and in 1977, Oldsmobile, Chevrolet, Pontiac and Buick each produced a unique 350 cubic inch displacement V-8. The popularity of Oldsmobile models caused demand to exceed production capacity for the Oldsmobile V-8, and as a result Oldsmobile quietly began equipping some full size Delta 88 models with the Chevrolet 350 engine. Although it was widely debated whether there was a difference in quality or performance between the two engines, there was no question that the engines were different from one other. Many customers were loyal Oldsmobile buyers who specifically wanted the Rocket V-8, and did not discover that their vehicle had the Chevrolet engine until they performed maintenance and discovered that purchased parts did not fit. This became a public relations nightmare for GM. Disclaimers stating that "Oldsmobiles are equipped with engines produced by various GM divisions" were tacked on to advertisements and sales literature. GM quickly stopped associating engines with particular divisions, and to this day all GM engines are produced by "GM Powertrain" (GMPT). Although the popularity of the Oldsmobile division vehicles prompted this change, declining sales of V-8 engines would have made this change inevitable as all but the Chevrolet version were eventually dropped.

Notable models:

1990s After the tremendous success of the early 1980s, things changed quickly for Oldsmobile, and by 1990 the brand had lost its place in the market, squeezed between the resurgent Pontiac and Buick divisions. Oldsmobile's signature cars gave way to rebadged models of other GM cars, and GM shifted the performance mantle to Chevrolet and Pontiac. GM continued to use Oldsmobile sporadically to showcase futuristic designs and as a "guinea pig" for testing new technology, with Oldsmobile offering the Oldsmobile Toronado, which included a visual instrument system with a calendar, datebook, and climate controls. Later, Oldsmobile introduced the Oldsmobile Aurora, which would be the inspiration for the design of its cars from the mid-1990s onward. By this time, GM had shifted Oldsmobile from their technology leader back to a brand that filled a traditional slot between Pontiac and Buick that in reality no longer existed. Oldsmobile also received a new logo based on the familiar "rocket" theme, but by 1997 all the familiar model names (Cutlass Supreme, 88, 98 and Toronado) were gone. New models were introduced with designs inspired by the Aurora.

Notable models, 1990–2004:

2000s and discontinuation Due to falling sales, General Motors announced in December 2000 they would phase out the Oldsmobile brand. The 2004 model year was to be Oldsmobile's last, with the last new Oldsmobile model being the GMT360-derived Bravada SUV introduced in 2002.

The phaseout was conducted on the following schedule:

The final 500 Aleros, Auroras, Bravadas and Intrigues produced received special emblems and markings which signified 'Final 500'. All were painted dark cherry red and came with special literature.

The final production day for Oldsmobile was April 29, 2004. The last car built was an Alero GL 4-door sedan, which was signed by all of the Olds assembly line workers. It is on display at the R.E. Olds Transportation Museum located in Lansing.

Oldsmobile is well remembered today as one of America's oldest marques, for its technological innovations and for its tremendous popularity and sales in the 1970s and 1980s.

Oldsmobile models

Oldsmobile in popular culture The Oldsmobile is notable for having inspired several popular songs:

Oldsmobile cars can also been seen in several popular movies:

featured in Fargo (film) during the famous freeway chase scene in The Matrix Reloaded.

Marketing themes Early on in their history, Olds enjoyed a healthy public relations boost from the 1905 hit song " In My Merry Oldsmobile". The well known song was updated in the fifties to sing about "The Rocket 88".

The strong public relations efforts by GM in the 1950s was epitomized in the Motorama auto show. The impact of that traveling show, was literally a "one company", auto-show extravaganza. Millions of Americans attended, in a spirit not unlike a "mini-World's Fair". Every GM division had a "Dream Car". Oldsmobile's dream/concept car was called "The Golden Rocket".

The Dr. Oldsmobile theme was one of Oldsmobile's most successful marketing campaign's in the early '70s, it involved fictional characters created to promote the wildly popular 442 muscle car. 'Dr. Oldsmobile' was a tall lean professor type who wore a white lab coat. His assistants included 'Elephant Engine Ernie' who represented the big block 455 Rocket engine. 'Shifty Sidney' was a character who could be seen swiftly shifting his hand using a Hurst shifter.'Wind Tunnel Waldo' had slicked back hair that appeared to be constantly wind blown. He represented Oldsmobile's wind tunnel testing, that produced some of the sleekest designs of the day. Another character included 'Hy Spy' who had his ear to the ground as he checked out the competition.

In the 1970s, the mid-size Oldsmobile Cutlass was the division's best-selling model, and for several years in the late 1970s and early 1980s, it was the best-selling car in America. But the sales of the Cutlass and other Oldsmobile models fell beginning in the 1990s. The brand was hurt by its image as old and stuffy, and this perception continued despite a public relations campaign in the late 1980s that proclaimed this was "not your father's Oldsmobile." Ironically, many fans of the brand say that the declining sales were in fact caused by the "this is not your father's Oldsmobile" campaign", as the largest market for Oldsmobiles was the population whose parents had in fact owned Oldsmobiles. In the '90s, General Motors hired a slew of marketers from outside the auto industry -- gurus of selling soap, toothpaste, disposable diapers and the like. But given the blunders behind Oldsmobile's failure, perhaps GM should have taken its marketing lessons from radio instead! WINTER, 2001, RESEARCH INSIGHTS

See also

Notes and references

Further reading

External links



Oldsmobile - Wikipedia, the free encyclopedia
Oldsmobile was a brand of automobile produced for most of its existence by General Motors. Founded by Ransom E. Olds in 1897, the company produced automobiles in the United States ...

Oldsmobile 98 - Wikipedia, the free encyclopedia
The Oldsmobile 98 (originally Series 90; a.k.a. Ninety-Eight) was a full-size automobile, as well as the flagship model of the Oldsmobile division of General Motors in the United ...

Oldsmobile Heritage

Official Oldsmobile Site
Information and specifications on all models.

Oldsmobile Cutlass Pictures
Find your Oldsmobile Cutlass pictures at Picsearch.com! We have over a billion indexed images in our directory, and it continually expands.

Oldsmobile Cars for Sale
Oldsmobile Tornado Year: 1990 Mileage: 106,971 Price: 2000 or make your best offer USD

Classic Oldsmobile Cars For Sale, Oldsmobiles Car Wanted. Used/Private ...
Classic Oldsmobile Cars For Sale, Oldsmobiles Car Wanted. Used/Private/Trade, Vintage/Veteran/Old Cars on Car and Classic Co UK

Category:Oldsmobile vehicles - Wikimedia Commons
Media in category "Oldsmobile vehicles" The following 15 files are in this category, out of 15 total.

Oldsmobile Model Cars
Many Oldsmobile Model Cars often available with a free fitted personalised number plate of your choice. All in stock at Model Marque, Norwich, UK. Available from ouronline model ...

Oldsmobile Rides
Largest community of new and used Oldsmobile car owners. Show off your pimped out ride.

 

Oldsmobile



 
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